We recently connected with DiMBA Intake 2023 student Yennis Ng, whose journey exemplifies how HKUST's Digital MBA program extends far beyond online learning. Fresh from completing the intensive Enhanced Professional Skills (EPS) program, Yennis shared insights into how the program combines digital flexibility with powerful in-person experiences.   

The EPS Experience   

The 6-day on-campus program proved to be a highlight of her DiMBA journey. Under the guidance of distinguished faculty including Prof. Chris Doran (Business Problem Solving), Prof. Laurence Franklin (Finance), Prof. Joseph Salvacruz (Marketing), and Prof. Stephen Nason (Pitch and Q&A Strategy), Yennis experienced an intensive yet practical learning environment. What made it special was the opportunity to work face-to-face with teammates usually seen only in virtual settings, creating deeper connections with fellow MBA students from diverse professional backgrounds.  

A Comprehensive Learning Journey   

The DiMBA curriculum has significantly bolstered her professional development in finance. "The diverse range of courses, from accounting and strategic marketing to IT management, alongside the UCLA immersion program and CPD-organized C-suite level sharing at the Hong Kong Club, significantly bolstered my professional growth in my financial career," shares Yennis.  

Building Lasting Connections   

The program's virtual format provides learning flexibility, but meeting her classmates has enriched Yennis' experience in unexpected ways. Through her newfound MBA network, she's had opportunities to explore Japan, Taiwan, and mainland China - not just expanding her professional connections but also experiencing new cultures and perspectives alongside her classmates. These shared adventures have naturally strengthened the bonds first formed online. 

    

Leading with Purpose   

Moreover, the Digital MBA program has shaped Yennis’ professional trajectory in unexpected ways. Through CPD activities and career coaching sessions, including visits to the Jockey Club, she gained exposure to diverse career opportunities. But perhaps most transformative were the personalized coaching sessions. "In the one hour tailor-made career coaching session, my coach inspired me to fortify my positive influence on younger generations of females, encouraging them to pursue careers in financial and other professional sectors," Yennis reflects. "This definitely gives me insight for a meaningful life planning during and after my MBA journey."   

The DiMBA program demonstrates how modern business education can successfully blend digital flexibility with meaningful in-person experiences, creating not just skilled professionals, but purpose-driven leaders. As Yennis reflects, "What started as digital learning evolved into something more powerful: a journey of self-discovery and lasting friendships across borders. Moreover, the DiMBA delivers a uniquely balanced experience – where online learning meets real-world connections."  

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